Condoms have a long history in Japan, beginning with the earliest versions which were made from leather (!), tortoise shells (!!) or even horns (!!!)... is this where the expression"Are you horny?"came from?
Thankfully, condom technology has advanced to the point where 580 million condoms are sold each year in Japan and competition within the industry is, er, stiff. Indeed, Japan boasts more condoms used per person per year than any other country. To get ahead in the race for safe sex supremacy, Japanese consumers are being treated to innovative market thrusts that are by turns interesting, unusual and downright weird.